Jody Ade Coker
Business Leader · Entrepreneur · Researcher
Riyadh · Saudi Arabia
My career has developed across technology, procurement and supply chain, enterprise transformation, entrepreneurship and research — from the UK to Australia and the Middle East. Today I am building businesses, developing research and continuing to compete.
Different Worlds. Common Fundamentals.
Technology · Procurement · Enterprise · Events · Research · Sport
Strategy. Systems. People. Suppliers. Teams. Delivery.
Now
Building the Next Chapter
Based in Riyadh, my principal professional focus is Aidiation — a procurement and supply chain consultancy connecting strategy, technology, suppliers, commercial decisions and lifecycle value. Alongside it, Essential Events Management continues its entrepreneurial story with Saudi Arabia as its primary growth market.
Research
Researching What Comes Next
Artificial Intelligence · Enterprise Strategy · Procurement · Organisational Transformation
My developing research examines what happens when AI influences not only processes, but strategy, organisational choices and value creation.
Research & InsightsJourney
From Stoke-on-Trent to Riyadh
01
Stoke
Origins
02
Sheffield
Technology
03
Manchester
Career
04
Leeds
Procurement & Transformation
05
Sydney
Enterprise
06
Abu Dhabi
Middle East
07
Riyadh
Now
Sport
Competition. Community. Continuity.
After major spinal surgery, I returned to competitive rugby in Saudi Arabia on 11 November 2025. The comeback was not about creating a business metaphor. It was about being able to play again.
Sport & Community